The Story of TIPS

TIPS was born from a passion for real, quality ingredients and a mission to revolutionize snacking.

One simple frustration: everywhere we looked, we found chips and snacks fried in seed oils. As health-conscious people who love a good crunch, it didn’t make sense that we had to avoid something as universally loved as potato chips just to avoid unhealthy oils. We knew there had to be a better way – a way to create chips that are not only delicious but made with ingredients we trust and feel good about.

So, we took matters into our own hands. We set out to make a chip we could enjoy without compromising our health standards. By using beef tallow instead of seed oils, we crafted a chip with a rich, bold flavor and the satisfying crunch we crave. With that, TIPS was born – a line of tallow-fried chips made to satisfy our snack cravings while keeping our health in mind.

At TIPS, we believe that enjoying the foods you love shouldn’t mean sacrificing your well-being. TIPS chips are more than just a snack; they’re a return to real, wholesome ingredients, crafted for taste and peace of mind.

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Why Tallow?

Better Flavor: Beef tallow adds a rich, savory flavor that makes each bite unforgettable.

Natural and Traditional: Beef tallow is a time-tested, naturally sourced fat – unlike heavily processed seed oils.

Health Benefits: Free from the high omega-6 fatty acids found in seed oils, beef tallow is an animal fat that’s closer to what your body prefers.

What are Seed Oils and Why are they a problem?

Seed oils are often highly processed and contain large amounts of polyunsaturated fats. When heated, these fats can become unstable and produce harmful compounds, like trans fats and oxidized lipids, which have been linked to inflammation and a range of chronic health issues.

For a better option, we choose beef tallow—stable, natural, and packed with nutrients that support, rather than harm, your health.